--- title: The View From Here | Cognitive Science description: Cognitive Science | --- [![orange-logo.png](https://www.planforyourtomorrow.com/hs-fs/hubfs/PFYT,2018/About/orange-logo.png?width=77&height=53&name=orange-logo.png "orange-logo.png")](https://www.planforyourtomorrow.com) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. **Access** [![PFYT Planner](https://www.planforyourtomorrow.com/hs-fs/hubfs/Icons/planner_icon3.png?width=64&name=planner_icon3.png "PFYT Planner")](https://wealth.emaplan.com/ema/lpl/planforyourtomorrow) [![Orion Performance Reporting Portal](https://www.planforyourtomorrow.com/hs-fs/hubfs/Icons/Orion_Logo.png?width=62&name=Orion_Logo.png "Orion Performance Reporting Portal")](https://login.orionadvisor.com/login.html) [![Video Conference](https://www.planforyourtomorrow.com/hs-fs/hub/395206/file-1126847570-png/Social_Icons/Gotomeeting-icon.png?width=64&name=Gotomeeting-icon.png "Video Conference")](https://global.gotomeeting.com/join/734633557) [![LPL Accountview](https://www.planforyourtomorrow.com/hs-fs/hub/395206/file-1565280137-png/Social_Icons/LPL_Accountview_Icon.png?width=64&name=LPL_Accountview_Icon.png "LPL Accountview")](https://myaccountviewonline.com/AccountView/) [![Plan Sponsors](https://www.planforyourtomorrow.com/hs-fs/hubfs/Social_Icons/PLAN_VAULT_ICON.png?width=64&name=PLAN_VAULT_ICON.png "Plan Sponsors")](http://plans.fiduciarymanagement.com/planforyourtomorrow/Login) [![Schwab](https://www.planforyourtomorrow.com/hs-fs/hub/395206/file-1562947778-png/Social_Icons/Schwab_icon.png?width=64&name=Schwab_icon.png "Schwab")](https://client.schwab.com/Login/SignOn/CustomerCenterLogin.aspx) [![Fidelity](https://www.planforyourtomorrow.com/hs-fs/hub/395206/file-1565325402-png/Social_Icons/Fidelity_Icon.png?width=64&name=Fidelity_Icon.png "Fidelity")](https://login.fidelity.com/ftgw/Fas/Fidelity/RtlCust/Login/Init?AuthRedUrl=https://oltx.fidelity.com/ftgw/fbc/ofsummary/defaultPage) [![Schwab Institutional Intelligent Portfolios](https://www.planforyourtomorrow.com/hs-fs/hubfs/Ring-pie%20chart.png?width=64&name=Ring-pie%20chart.png "Schwab Institutional Intelligent Portfolios")](https://institutionalintelligent.schwab.com/) [![FACEBOOK](https://www.planforyourtomorrow.com/hs-fs/hub/395206/file-1011587836-png/Social_Icons/facebook-1.png?width=64&name=facebook-1.png "FACEBOOK")](https://www.facebook.com/Planforyourtomorrow) [![TWITTER](https://www.planforyourtomorrow.com/hs-fs/hub/395206/file-1008463084-png/Social_Icons/twitter-1.png?width=64&name=twitter-1.png "TWITTER")](http://twitter.com/ThomasRHurford) [![LINKEDIN](https://www.planforyourtomorrow.com/hs-fs/hub/395206/file-1220068289-png/Social_Icons/linkedinfinal.png?width=64&name=linkedinfinal.png "LINKEDIN")](http://www.linkedin.com/company/plan-for-your-tomorrow-inc) [![YOUTUBE](https://www.planforyourtomorrow.com/hs-fs/hub/395206/file-1008463079-png/Social_Icons/youtube_(1).png?width=64&name=youtube_(1).png "YOUTUBE")](http://www.youtube.com/user/planforyourtomorrow/) # Cognitive science ## [Are we benchmarking lemmings?](https://www.planforyourtomorrow.com/the-view-from-here/are-we-benchmarking-lemmings) Posted by [Tom](https://www.planforyourtomorrow.com/the-view-from-here/author/tom) on Feb 18, 2016 [![](https://www.planforyourtomorrow.com/hubfs/Blog/Oliver_Smoot.jpg) ](https://www.planforyourtomorrow.com/the-view-from-here/are-we-benchmarking-lemmings) It may not seem like it but this man may unwittingly hold the secret to understanding how you measure your investment portfolio…but looks can be deceiving. [Read More](https://www.planforyourtomorrow.com/the-view-from-here/are-we-benchmarking-lemmings) ## [The “Risk Disconnect:” How Investors and Financial Advisors sometimes talk past each other.](https://www.planforyourtomorrow.com/the-view-from-here/the-risk-disconnect-how-investors-and-financial-advisors-sometimes-talk-past-each-other) Posted by [Tom](https://www.planforyourtomorrow.com/the-view-from-here/author/tom) on Sep 23, 2015 [![](https://www.planforyourtomorrow.com/hubfs/Blog/confusion-blonde.jpg) ](https://www.planforyourtomorrow.com/the-view-from-here/the-risk-disconnect-how-investors-and-financial-advisors-sometimes-talk-past-each-other) We recently wrote about a benign self-delusion as it relates to investment decision making. We were talking about the illusion of control. You want to see illusions play out? Look at the average person’s, (even the average professional.. [Read More](https://www.planforyourtomorrow.com/the-view-from-here/the-risk-disconnect-how-investors-and-financial-advisors-sometimes-talk-past-each-other) ## [We're all a little bit out of control. Meet the "Illusion of Control."](https://www.planforyourtomorrow.com/the-view-from-here/were-all-a-little-bit-out-of-control-meet-the-illusion-of-control) Posted by [Tom](https://www.planforyourtomorrow.com/the-view-from-here/author/tom) on Jul 07, 2015 [![](https://www.planforyourtomorrow.com/hubfs/Blog/illusion_optical_illusions-s300x369-13681-580.jpg) ](https://www.planforyourtomorrow.com/the-view-from-here/were-all-a-little-bit-out-of-control-meet-the-illusion-of-control) “Nothing is so difficult as not deceiving oneself.” [Read More](https://www.planforyourtomorrow.com/the-view-from-here/were-all-a-little-bit-out-of-control-meet-the-illusion-of-control) ## ["Let's talk about Risk," biases and risk perceptions](https://www.planforyourtomorrow.com/the-view-from-here/lets-talk-about-risk-biases-and-risk-perceptions) Posted by [Tom](https://www.planforyourtomorrow.com/the-view-from-here/author/tom) on Jul 02, 2015 [![](https://www.planforyourtomorrow.com/hubfs/dangerous_1.jpg) ](https://www.planforyourtomorrow.com/the-view-from-here/lets-talk-about-risk-biases-and-risk-perceptions) In 1990, an R&B trio got nominated for a Grammy award for their song “Let’s Talk About Sex,” which was (at the time) a more than usually overt song about a topic that is still pretty taboo in America. It was considered by music pundits at.. [Read More](https://www.planforyourtomorrow.com/the-view-from-here/lets-talk-about-risk-biases-and-risk-perceptions) ## [How are investors like the humble Groundhog?](https://www.planforyourtomorrow.com/the-view-from-here/how-are-investors-like-the-humble-groundhog) Posted by [Tom](https://www.planforyourtomorrow.com/the-view-from-here/author/tom) on Feb 01, 2015 [![](https://www.planforyourtomorrow.com/hs-fs/hub/395206/file-2431410122-jpg/Blog/Groundhog2.jpg) ](https://www.planforyourtomorrow.com/the-view-from-here/how-are-investors-like-the-humble-groundhog) Like the groundhog, entire herds of investors stick up their head just after the end of January, and try to decide what the year will be like. They are just about as accurate, generally. Groundhog day is thought to have its roots in old.. [Read More](https://www.planforyourtomorrow.com/the-view-from-here/how-are-investors-like-the-humble-groundhog) ## [MLK can teach investors a thing or two.](https://www.planforyourtomorrow.com/the-view-from-here/mlk-2015) Posted by [Tom](https://www.planforyourtomorrow.com/the-view-from-here/author/tom) on Jan 19, 2015 [![](https://www.planforyourtomorrow.com/hs-fs/file-2351499885-jpg/Blog/Celebrate_the_faith_in_the_future_of_Martin_Luther_King_Jr.jpg) ](https://www.planforyourtomorrow.com/the-view-from-here/mlk-2015) It seems like investors are always looking for somebody to emulate. I find investors dissecting the buying decisions (and annual investor letter) of Warren Buffet, reading books by Peter Lynch, and spending hours trying to figure out how.. [Read More](https://www.planforyourtomorrow.com/the-view-from-here/mlk-2015) ## [Financial Planning with a dose of Behavioral Economics: Why your vacation photos are worth more than your flat screen TV](https://www.planforyourtomorrow.com/the-view-from-here/financial-planning-with-a-dose-of-behavioral-economics-why-your-vacation-photos-are-worth-more-than-your-flat-screen-tv.) Posted by [Tom](https://www.planforyourtomorrow.com/the-view-from-here/author/tom) on Nov 26, 2014 [![](https://www.planforyourtomorrow.com/hs-fs/file-2142645850-jpg/Pictures/televisions_in_store.jpg) ](https://www.planforyourtomorrow.com/the-view-from-here/financial-planning-with-a-dose-of-behavioral-economics-why-your-vacation-photos-are-worth-more-than-your-flat-screen-tv.) First, an anecdote. Names and a few minor details have been changed to protect the innocent. Otherwise, this is a true story. A friend of mine, in the summer just after we graduated from college, went on a cross-country drive in an attempt.. [Read More](https://www.planforyourtomorrow.com/the-view-from-here/financial-planning-with-a-dose-of-behavioral-economics-why-your-vacation-photos-are-worth-more-than-your-flat-screen-tv.) ## [Bias Basics--cognitive bias and the investor](https://www.planforyourtomorrow.com/the-view-from-here/bias-basics) Posted by [Tom](https://www.planforyourtomorrow.com/the-view-from-here/author/tom) on Oct 01, 2014 [![](https://www.planforyourtomorrow.com/hs-fs/file-1740596471-jpg/Pictures/Blog_Images/Linda_Problem.jpg) ](https://www.planforyourtomorrow.com/the-view-from-here/bias-basics) Investment policy and financial planning is a process that goes beyond the math, into issues of perception. When going through the investment policy and financial planning process, we occasionally get the question, “Haven’t we answered.. 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