If you are a planning or investment client, you need to pay attention to the availability and ease of getting performance reporting information from your advisor.  Depending upon the type of relationship you have with any given provider, the performance reporting mechanisms may impact your relationship on several different levels. 

This is the first in a series of articles we will be sending out over the next month, introducing our new performance reporting platform.  The basic communication plan will be to offer three articles on why we offer the platform, then two or three articles on some important considerations relative to understanding any performance reports, and finally a short set of tutorials on the portal we are launching.  That means December will be a busy month for us at Plan for your Tomorrow. 

At Plan for Your Tomorrow, Inc. when we bring on a new client, we seem to spend a lot of time and focus on creating the basic building blocks of a good planner/client relationship and on the basic building blocks of a favorable investment client experience.  We have thought a lot about what the components of the relationship are, and how those drive the experience of a client.  Every one of our clients has an individual set of circumstances, and no two relationships are the same.  Every person, family and organization has a unique combination of needs, priorities and capacities.  However, even with the highly variable conditions that each relationship imposes, we find that three central components drive the experience.

I think of these three as the depth of engagement, trust, and accountability.  The next three articles will address each of these in turn, and the way that a proper performance reporting solution works to fulfill each of these building blocks.  

Stay tuned!